IDENTI3 NEWS & STORIES | COACH ACCREDITATION

A Meaningful Milestone in Personal and Professional Growth

Every meaningful journey begins with a moment of discovery. For Yannie Yong, that moment came in 2019 when she was first introduced to IDENTI3 Psychometric Profiling.

What began as an opportunity to better understand herself eventually became a transformative journey of personal development, professional coaching and, ultimately, becoming an IDENTI3 Master Trainer.

Recently, Yannie celebrated another significant milestone by conducting her first Train the Trainer certification class in Pocket Personality and Pocket Coaching, equipping aspiring coaches with practical tools to understand personality, recognise behavioural patterns and help individuals overcome personal and professional challenges.

For Yannie, this achievement represents more than a professional qualification. It reflects years of learning, dedication and a growing commitment to helping others discover their potential.

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From Personal Discovery to Certified Coach

Yannie’s journey with IDENTI3 began in 2019 when she experienced the psychometric profiling assessment firsthand.

The experience provided deeper insights into her personality, helping her recognise her strengths, blind spots and areas for personal growth.

With encouragement from her coach and mentor, Michael Cheah, Yannie was subsequently introduced to Dr Jace Tan, Founder of IDENTI3 International.

Recognising the potential of psychometric profiling to help others, she pursued further training and became a certified IDENTI3 Coach in 2022.

Her dedication and growing experience eventually led to her appointment as an IDENTI3 Master Trainer in 2024.

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Making a Difference, One Person at a Time

Over the years, Yannie has personally profiled more than 100 individuals, helping them develop greater self awareness and understand the behavioural tendencies that may have contributed to their personal and professional struggles.

Through coaching, she has supported individuals in recognising patterns of thinking and behaviour that may leave them feeling trapped, conflicted or uncertain about their next steps.

Her experience extends beyond individual coaching. Yannie has also contributed to team building programmes involving organisations such as SMRT and SCALA, as well as career development talks at universities.

These experiences reinforced an important belief: understanding personality is not merely about identifying who we are. It is about discovering how we can make better decisions, improve relationships and achieve greater alignment with our work and aspirations.

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Equipping the Next Generation of IDENTI3 Coaches

In 2026, Yannie took another important step in her professional journey by conducting her first certification training class.

Through the IDENTI3 Pocket Personality and Pocket Coaching programmes, participants learn how to apply psychometric insights in meaningful coaching conversations.

The training introduces participants to IDENTI3’s 16 personality traits and the eight personality archetypes associated with the Genius Matrix, providing a structured approach to understanding individual differences.

More importantly, participants learn how to translate personality insights into practical coaching applications.

By developing their ability to recognise personality traits, behavioural tendencies and potential blind spots, coaches can better support individuals navigating challenges in their careers, relationships, leadership and personal development.

The programmes also introduce practical coaching tools that help learners move beyond awareness towards reflection, intentional choices and personal progress.

For Yannie, the opportunity to train other coaches creates a multiplier effect. Every coach she equips has the potential to positively influence many more individuals.

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Understanding the Person Behind the Behaviour

One of the central principles behind IDENTI3 is that behaviour alone does not always reveal the full picture of a person’s personality.

Two individuals may display similar behaviours for entirely different reasons. Likewise, an individual may behave differently across situations while retaining relatively stable underlying personality tendencies.

IDENTI3’s 16 trait framework helps coaches explore these differences more systematically.

By understanding what may be driving a person’s behaviour, coaches can help individuals recognise internal conflicts, identify potential blind spots and make more informed choices.

As Yannie reflected on her experience:

“When we understand what may be behind a behaviour, we can begin to recognise patterns that leave us feeling trapped or conflicted. That awareness can help us make more intentional choices and find better alignment in our work, teams and culture.”

Her reflections capture an important aspect of coaching: meaningful change often begins when individuals develop a clearer understanding of themselves.

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Bringing Out the Best in People

At IDENTI3, we believe that greater self awareness creates opportunities for more meaningful personal and professional development.

Yannie’s journey illustrates how psychometric profiling, when combined with structured coaching and practical application, can help individuals gain clarity and move forward with greater confidence.

We congratulate Yannie Yong on this meaningful milestone and look forward to the positive impact she will continue to make as an IDENTI3 Master Trainer.

From understanding herself to empowering others, Yannie’s journey reflects IDENTI3’s enduring mission: We Bring Out the Best in People.

Discover more about IDENTI3 Psychometric Profiling and our coaching accreditation programmes at IDENTI3 International.

Contact Yannie here.