Helping People Discover a Better Version of Themselves
IDENTI3. We bring out the best in people.
For 22 years, IDENTI3 has helped individuals and organisations understand people better. Our work supports clearer career decisions, stronger teams and more effective leadership.
Our story began with a conversation about a familiar problem: why do people who want the same outcome find it so difficult to work together?
It Started with a Conversation
A friend of our founder, Dr Jace Tan, wanted to resolve conflicts between interior designers and their clients. Differences in personality, expectations and communication were getting in the way.
Jace explored conventional personality models but felt they did not adequately address the challenges he was trying to solve.
He later encountered a Scandinavian profiling instrument whose methodology impressed him. However, with more than 300 questions, it was cumbersome to complete.
That sparked a question that would shape IDENTI3: could meaningful personality insights become easier to access and apply?
Founder of IDENTI3
A Personal Commitment
Jace engaged research scientists to assist with developing the instrument. To focus on the work, he left a well paying position at a German company and discontinued his MBA studies.
Working from a small rented office, he devoted seven days a week to research and development for three years.
Eventually, his savings ran out.
He still remembers calling his bank after noticing a negative figure in his account. The confirmation was sobering: he had spent his last dollar pursuing his vision.
But he continued.
Our First Opportunity
Together with a former colleague who became his technology partner, Jace developed an online platform to make profiling more accessible.
Finding customers required the same persistence. He designed his own advertisements and stayed up through the night faxing them to organisations.
One reached the Singapore Discovery Centre.
The centre became IDENTI3’s first customer, beginning a relationship that continues today.
That opportunity laid the foundation for our work with businesses, government organisations and institutions of higher learning.
Understanding People. Improving Outcomes.
Today, IDENTI3 supports recruitment, career development, coaching, teamwork and leadership.
We help individuals recognise their strengths and blind spots, understand how they relate to others and make more informed choices.
For organisations, we provide insights that support better conversations about talent, working relationships and performance.
Our commitment to research has continued throughout this journey. It includes a psychometric study involving approximately 11,000 participants with Singapore Press Holdings, alongside research into childhood experiences and adult development.
In 2025, Jace attained his Doctor of Business Administration through research on teamwork and leadership in Singapore.
Our Next Chapter
We are continuing to develop IDENTI3 as a technology company, building solutions that make insights easier to understand and use.
Our integration of AI builds on IDENTI3’s psychometric assessment foundation, giving users more ways to explore their results and consider their application to everyday challenges.
Throughout this evolution, our purpose remains the same: helping people understand themselves and one another, so they can move forward with greater clarity.
IDENTI3. We bring out the best in people.
Winner of multiple
HR Awards
Our affiliations underscore the industry’s recognition of our impact on personal growth and organizational success.
List of Clients
You can’t go wrong with IDENTI3. Trusted by more than 2,000 companies worldwide.
Our Vision
To help everyone achieve their greatness
Our Mission
Discover. Awaken. Transform
Our Tagline
We bring out the best in people
Our Product and Brands
Perfect8, a facet of IDENTI3, is a swift and powerful self-awareness tool, requiring just 8 questions and under 5 minutes.
IDENTI5 aids organizations in revealing dysfunction by revealing five crucial pillars essential for smooth and efficient operational capabilities.
The Center for Building Teams utilizes IDENTI3 tools and techniques to assist organizations in training and fostering teamwork, enhancing collaboration, and boosting productivity within their workforce.
Contact us
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